Brand Registry
Amazon Brand Registry is a NON-REQUIRED program that offers additional benefits to sellers that have a trademark.
Amazon Brand Registry gives you access to tools that enable you to control your brand. Things like content, images, and pricing can get all sorts of messed up on Amazon – brand registry gets rid of those headaches.
You know those product pages that have video? Or maybe they have a really nice looking description with images, formatting, and infographics? They’re enrolled in the brand registry program and have access to A+ content. There is simply more flexibility and versatility when your brand is enrolled.
Amazon Brand Registry gives you access to tools that enable you to control your brand. Things like content, images, and pricing can get all sorts of messed up on Amazon – brand registry gets rid of those headaches.
You know those product pages that have video? Or maybe they have a really nice looking description with images, formatting, and infographics? They’re enrolled in the brand registry program and have access to A+ content. There is simply more flexibility and versatility when your brand is enrolled.
Amazon claims: “In addition to our standard proactive measures to protect customers, Brand Registry uses information that you provide about your brand to implement additional predictive protections that attempt to identify and remove potentially bad listings. The more you tell us in Brand Registry about your brand and its intellectual property, the more we can help you protect your brand, for example:
• Product listings that aren’t for your brand and incorrectly use your trademarked terms in their titles.
• Images that contain your logo, but are for products that don’t carry your brand name.
• Sellers shipping products from countries in which you do not manufacture or distribute your brand.
• Product listings being created with your brand name when you have already listed your full product catalog on Amazon”
We have seen hit and miss results as it pertains to these claims. The best benefit our clients see is A+ content and storefront creation.
Amazon Storefront
An Amazon Storefront is a little slice of Amazon.com just for your brand. You can customize it with templates (think drag and drop sites like weebly or wix). You can showcase ALL your products in ONE place with images, videos, banners, logos, etc. It’s a great place to send customers in email or social media campaigns – that way they see all your offerings instead of just one product page.
• Product listings that aren’t for your brand and incorrectly use your trademarked terms in their titles.
• Images that contain your logo, but are for products that don’t carry your brand name.
• Sellers shipping products from countries in which you do not manufacture or distribute your brand.
• Product listings being created with your brand name when you have already listed your full product catalog on Amazon”
We have seen hit and miss results as it pertains to these claims. The best benefit our clients see is A+ content and storefront creation.
Amazon Storefront
An Amazon Storefront is a little slice of Amazon.com just for your brand. You can customize it with templates (think drag and drop sites like weebly or wix). You can showcase ALL your products in ONE place with images, videos, banners, logos, etc. It’s a great place to send customers in email or social media campaigns – that way they see all your offerings instead of just one product page.